insight
1
"Research needs to acknowledge and support creativity – not dampen it"
insight
2
"A brand is not what you say it is. It is what they say it is"
insight
3
"Good research is the least amount of information that gets you out of first gear and onto the highway"
insight
4
"We can no longer control our brands; we can simply guide them through the marketplace of consumers"
insight
5
"Too much time is spent on thinking about what a brand is rather than what it can be"
insight
6
"To be a bullfighter, you must learn to be the bull"
insight
7
"The aim of marketing is to make selling superfluous – marketing is the ability to hit the mark"
insight
8
"Success is never final"
insight
9
"Mass marketing is putting the product in the market and going to mass on Sunday and hoping someone buys it"
insight
10
"We can no longer afford to close our eyes, catapult a message into the ether, cross our fingers and hope that it hits the target"
insight
11
"It has been well said that people think like herds, go mad in herds and only recover their senses slowly one by one"
insight
12
"Things in motion sooner catch the eye than what not stirs"
insight
13
"We live in a moment of history where change is so fast that we only begin to see the present when it is disappearing"
insight
14
"Consistency is the last refuge of the unimaginative"
insight
15
"Failure is only the opportunity to begin again more intelligently"
insight
16
"These days, if it ain’t broke, you may as well break it yourself as it soon will be"
insight
17
"You can’t have a better tomorrow if you think about yesterday all the time"
insight
18
"The problem is never how to get new thoughts into the mind but how to get the old ones out"
insight
19
"A product is only a product when it sells. Otherwise, it is merely a museum piece"
insight
20
"The trouble with the future is that there are so many of them"
insight
21
"Using an interactive tool does not mean you have interacted with your customer"
insight
22
"The opportunities of man are limited only by his imagination. But so few have imagination that there are ten thousand fiddlers to one composer"
insight
23
"The world hates change, yet it is the only thing that has brought progress"
insight
24
"Make every thought, every fact, that comes into your mind pay you a profit. Don't merely dream - but create!"
insight
25
"In preparing for battle I have always found that plans are useless, but planning is indispensable"
insight
26
"Your successful past will block your visions of the future"
insight
27
"Scientific research consists in seeing what everyone else has seen, but thinking what no one else has thought"
insight
28
"Shop for the best value, not the lowest price"

“

Welcome to our website”
NEWS
created: 2010-06-04
Strata carries out study amongst Marketing Professionals

Strata Research recently conducted a study amongst senior healthcare marketing and branding professionals from several large biotechs and Top 10 Pharma companies about their changing roles in the industry.

More details to follow soon.

Read more...
created: 2010-05-18
Innovative research methodologies

Strata research is continuing to develop Implicit Research's methodologies for the pharmaceutical industry having now completed several Implicit Association Tests (IATs).

For more information please go to the Implicit research website:

http://www.implicitresearch.co.uk

Read more...
created: 2010-04-09
Strata continues to expand

Strata welcomes Alex Marriott as the new Associate Director.

Alex is a well respected and highly regarded professional within the pharmaceutical industry with over ten years experience in the sector. His background spans a range of methodologies and therapy areas, encompassing CV/Metabolic, CNS, Oncology, Immunology/Virology and Pain management.

Read more...
created: 2009-11-23
Our team of consultants continue to grow

We now add to our collective experience 15 years of working in a major pharmaceutical company in licensing, business development, as well as in Global and UK market research.

Read more...