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Daniel Kahneman, doyen of behavioural economics, recently gave a fascinating talk at the Royal Institution. And I do mean a ‘talk’. No props. No PowerPoint slides. Just Daniel Kahneman in an armchair, regaling the audience with accounts of his research with co-worker Amos Tversky, followed by plenty of time for questions and discussion. Because so many of his
The Royal Institute – where ‘science meets the world’ - is just around the corner from our offices and a group of us popped round yesterday evening to hear three fascinating and passionate views of neuromarketing.
Dr Pradeen, brand management consultant, was an enthusiastic and articulate advocate, Graham Lawton, senior editor with New Scientist described the case stud
Two weeks ago Strata attended the BHBIA Members' Exchange Forum event 'Embracing Innovation'.
It was a wonderful event that covered several different topics. The session kicked off with 'An update and discussion of the ethics, guidelines and practicalities of undertaking social media research', a very useful reminder of implications of market research and social media, a very topical di
Every so often the crew here at Strata and Seven Stones take time out to do some fundraising for charity or voluntary work. A week ago, we shut up shop for a day to do just that.
The Trinity Centre is a key part of the South East London community, it is a Methodist Church and Youth and Community Centre. It is a safe haven
We are rather excited after EphMRA contacted us to inform us that we are finalists for the EphMRA Case Study Award!
This is for a case study we carried out last year using our in-house Neuroscientific techniques.
Wish us luck! We find out at the EphMRA Conference in Paris on 19-21 June 2012, we hope to see you there!
For more information regarding the EphMRA 2012 confere
We've been researching, validating and using our Neuroscientific techniques over the past 3 years and finally Neuroscience has caught on in market research!
It certainly is an exciting time for new research methods to come into the spotlight. We've always adopted psychological approaches to qualitative interviewing, be they association techniques, completion tasks, anologies, metaphors
Strata Research has been nominated for an industry award - a BHBIA BOBI award for 'Best Innovative Approach'.
It's exciting to be shortlisted as one of three finalists, the BOBI nomination was for the use of our Implicit Techniques, which was designed to understand a complex prescribing issue for a debilitating chronic condition.
The BHBIA Annual Conference and BOBI Award
Strata Research recently conducted a study amongst senior healthcare marketing and branding professionals from several large biotechs and Top 10 Pharma companies about their changing roles in the industry.
More details to follow soon.
