Not at our sell by date yet
Our client believed that patients with a certain disorder, suffered generally by people aged over 65, are often not being given adequate treatment, based on the perception that the main symptom is fatigue and that this would not be a major problem given their age.
We conducted two pan-European surveys – one with a representative sample of over 65 year olds to establish what activities they pursue and aspire to pursuing in the future and one with people who had been diagnosed with the disorder and had been treated.
It was clear that our over 65 year olds were very active and wanted to remain so and that our patients who had been treated had benefited greatly in terms of being able to return to an active lifestyle.
The findings were used as the essence of a major PR campaign to raise the importance of this issue among the relevant healthcare professionals to encourage them to update their thinking about this patient group.
Patient power
Our client sells a product in a formulation that is hugely popular in other countries but, for some reason, has only achieved very small sales in the UK so far. The client’s hypothesis was that patients are positive about the product but that it suffers from lack of image within the prescribing community.
We conducted in-depth interviews with patients who are using the formulation to find that they had only good things to say about it. The client is developing a campaign to convey to prescribers the good things that the patients had to say.
Opportunity assessment and evaluation - Key Opinion Leader work
At strata, we combine our scientific knowledge with our investigational expertise and language skills to conduct many projects with Key Opinion leaders. We have conducted such projects in the areas of oncology and a wide range of immunological and genetic disorders.