It typically takes 10-12 years to bring a new medicine to market
The average cost for developing a new medicine is £550 million pounds
In real terms, medicine prices are around 24 per cent lower than 10 years ago
Medicines account for around only 10% of NHS costs
The Nobel Prize in Physiology or Medicine has been awarded 101 times
The NHS employs more than 1.7 million people
The youngest person to receive the Nobel Laureate in Medicine was Frederick G Banting in 1923 for the discover of insulin
The NHS budget is over £100 billion per annum
In 2009 886 million prescription items were dispensed in England
On average, only one or two of every 10,000 substances synthesised in laboratories, will successfully pass all the stages to become marketable medicines
The value of UK pharmaceutical exports in 2007 was £14.6 billion
In 2007, the pharmaceutical industry invested approximately €26,000 million in R&D in Europe
The United States is the leading inventor of new molecules in the world
The pharmaceutical and biotechnology sector spends more on R & D investments than any other industrial sector
North America (USA & Canada) represents the world’s largest market for pharmaceutical sales
In 2009 the average net ingredient cost per prescription item in England was £9.64
In 2001 the European Union adopted the EU Clinical Trials Directive as a framework for good management in trials of medicines for human use
Worldwide an average of 36% of the retail price of a medicine does not revert to the manufacturer but goes to distributors (pharmacists and wholesalers) and the State
In 2006 the average amount spent on healthcare (public and private) in European countries was 8.9% of GDP
26,145 unique investigators conducted FDA-regulated clinical trials world wide in 2007
The Medical Research Council spent £704.2 million on research in 2008/09
BHBIA Summer Event
created: 2011-10-03
Embracing Innovation (and burgers)

Two weeks ago Strata attended the BHBIA Members' Exchange Forum event 'Embracing Innovation'.

It was a wonderful event that covered several different topics. The session kicked off with 'An update and discussion of the ethics, guidelines and practicalities of undertaking social media research', a very useful reminder of implications of market research and social media, a very topical discussion following on from the theme of the BHBIA Conference from last year.

This was followed by an example of 'Innovation in Action' which showed us all that even pharma can think and act 'outside of the box' sometimes. A very insightful presentation from the brand team at Pfizer.

And last but not least, the forum ended with an exciting and interactive talk given by Roy Langmaid, a specialist in innovation. Being a Psychologist and Research Practitioner, Roy gave us tips and exercises on how to foster innovation in the workplace. If you haven't already signed up - Roy Langmaid is also running a workshop for MRS members on Monday 17th November in London.

The forum discussion was followed by a BHBIA Summer Evening Event on board The R.S Hispaniola, a boat permanently moored at the Victoria Embankment in London where we finished off the day with drinks and a BBQ.

UPDATES
created: 2011-12-02
An evening with Daniel Kahneman

Daniel Kahneman, doyen of behavioural economics, recently gave a fascinating talk at the Royal Institution.  And I do mean a ‘talk’.  No props. No PowerPoint slides.  Just Daniel Kahneman in an armchair, regaling the audience with accounts of his research with co-worker Amos Tversky, followed by plenty of time for questions and discussion.  Because so many of his

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created: 2011-10-05
Neuromarketing seminar

The Royal Institute – where ‘science meets the world’ - is just around the corner from our offices and a group of us popped round yesterday evening to hear three fascinating and passionate views of neuromarketing.

Dr Pradeen, brand management consultant, was an enthusiastic and articulate advocate, Graham Lawton, senior editor with New Scientist described the case stud

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created: 2011-10-03
Embracing Innovation (and burgers)

Two weeks ago Strata attended the BHBIA Members' Exchange Forum event 'Embracing Innovation'.

It was a wonderful event that covered several different topics. The session kicked off with 'An update and discussion of the ethics, guidelines and practicalities of undertaking social media research', a very useful reminder of implications of market research and social media, a very topical di

Read more...
created: 2011-09-29
A bit of community spirit

Every so often the crew here at Strata and Seven Stones take time out to do some fundraising for charity or voluntary work. A week ago, we shut up shop for a day to do just that.

The Trinity Centre is a key part of the South East London community, it is a Methodist Church and Youth and Community Centre. It is a safe haven

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created: 2011-09-28
Strata are EphMRA Finalists for Neuroscientific Case Study

We are rather excited after EphMRA contacted us to inform us that we are finalists for the EphMRA Case Study Award!

This is for a case study we carried out last year using our in-house Neuroscientific techniques.

Wish us luck! We find out at the EphMRA Conference in Paris on 19-21 June 2012, we hope to see you there!

For more information regarding the EphMRA 2012 confere

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created: 2011-09-27
Neuroscience finally becomes hot topic!

We've been researching, validating and using our Neuroscientific techniques over the past 3 years and finally Neuroscience has caught on in market research!

It certainly is an exciting time for new research methods to come into the spotlight. We've always adopted psychological approaches to qualitative interviewing, be they association techniques, completion tasks, anologies, metaphors

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created: 2011-03-04
We've been nominated for an award!

Strata Research has been nominated for an industry award -  a BHBIA BOBI award for 'Best Innovative Approach'.

It's exciting to be shortlisted as one of three finalists, the BOBI nomination was for the use of our Implicit Techniques, which was designed to understand a complex prescribing issue for a debilitating chronic condition.

The BHBIA Annual Conference and BOBI Award

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created: 2010-06-04
Strata carries out study amongst Marketing Professionals

Strata Research recently conducted a study amongst senior healthcare marketing and branding professionals from several large biotechs and Top 10 Pharma companies about their changing roles in the industry.

More details to follow soon.

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