The Royal Institute – where ‘science meets the world’ - is just around the corner from our offices and a group of us popped round yesterday evening to hear three fascinating and passionate views of neuromarketing.
Dr Pradeen, brand management consultant, was an enthusiastic and articulate advocate, Graham Lawton, senior editor with New Scientist described the case study under discussion, while Mike Page, an academic specialising in cognitive psychology, delivered some equally entertaining and heavyweight counter arguments.
Unfortunately, because of flaws in the study, much of the discussion focused on the research design, rather than attempting to evaluate the potential role of neuromarketing. Despite this, some challenges and benefits were discussed and we certainly recognised some issues as similar to ones we faced when developing our implicit technologies. It was definitely the best seminar – or do I mean standup?! - I’ve heard for a long time. An interesting evening.